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Services Marketing : Text & Case by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Personal Delhi 2013
Availability: Items available for loan: Department of Management Studies (10).

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Consumer Behaviour by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Personal Delhi 2013
Availability: Items available for loan: Department of Management Studies (10).

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Innovation Management & New Product Development by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Personal Delhi 2011
Availability: Items available for loan: Department of Management Studies (6).

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