TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y
AU  - Haque, Ehsan Ul
TI  - Principles of marketing: A south asian perspective
SN  - 978-81-317-3101-7
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
ER  -