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  <titleInfo>
    <title>Principles of marketing</title>
    <subTitle>A south asian perspective</subTitle>
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    <namePart>Kotler, Philip</namePart>
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  <name type="personal">
    <namePart>Armstrong, Gary</namePart>
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  <name type="personal">
    <namePart>Agnihotri, Prafulla Y</namePart>
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  <name type="personal">
    <namePart>Haque, Ehsan Ul</namePart>
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    <publisher>Pearson</publisher>
    <dateIssued>2011</dateIssued>
    <edition>13th</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>xiii, 514p.</extent>
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  <identifier type="isbn">978-81-317-3101-7</identifier>
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